SEO For Guest Houses

SEO for your Guest House or bed and breakfast? What is it you might be thinking and if you know what it is do you need it? SEO or Search Engine Optimisation is the process of making your website friendly to the search engines most importantly Google. If you own a business and your website isn’t appearing on the first few pages of Google you are missing out on business that your competitors are enjoying. To get your fair share you need SEO.

In any popular tourist city or town there could be in excess 100 guest houses and bed and breakfasts so competition is high. Compare this to let’s say dentists in a particular area there is a notable difference. It is clear that lots of guest houses have embraced SEO companies and their services and are reaping the benefits.

Some guest house and B&B owners are put off by the cold calling SEO companies and it’s obvious why – most of them start the conversation by inferring they are from Google and then they ramble on probably at a totally inappropriate time of day like the end of breakfast using jargon that flies way above most people’s heads.

We have over 200 guest houses and B&Bs in Inverness so when we started the Inverness Guest House Association we knew that if we wanted our website to rank quickly and well we would need an SEO specialist. There are different aspects to search engine optimisation and it is crucial you choose an SEO company that you are happy dealing with and that will get you results.

We chose NessSEO Scotland because of the results they have achieved with other websites in Inverness – currently 5 of the 10 websites on page one of Google for “Bed And Breakfast Inverness” have been optimised by NessSEO. Our website is currently No.1 on Page 1 of Google for “Bed And Breakfast Inverness”, “Guest House Inverness” and “B&B Inverness” plus other top 10 positions for other major search terms.

If you own a guest house, B&B or hotel we can happily recommend NessSEO for search engine optimisation in Scotland and the UK. The additional business you will pick up from listing high on Google will more than cover the cost.

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Easter in Inverness – best B&B accommodation

If you’re planning on spending Easter in Inverness, the Inverness Guest House Association has some late availability among some members. The IGHA is the leading Inverness bed and breakfast association, and the only one where all members are required to have attained a quality assured grading from either VisitScotland or the AA. All our Inverness B&Bs are located in the city itself, and are easily accessible to Inverness city centre, a good selection of restaurants and pubs, the River Ness, and Eden Court Theatre complex.

For more information on Inverness accommodation, just complete the enquiry form on our accommodation page.

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Inverness winter scene – the River Ness

River Ness

River Ness

Inverness is still experiencing cold and sunny weather, and is looking very beautiful draped in snow. The continuing poor weather in the south of the UK is disrupting visitors’ plans, but for those lucky enough to be here at the moment they are seeing the city centre and the surrounding landscape are a real winter wonderland.

Inverness Guest House Association members are reporting a quiet time just now, following the very busy period between Christmas and the New Year. If you’re considering a visit to Inverness to enjoy the wintry beauty, check out our Inverness bed and breakfast association website to see a selection of the best places to stay in Inverness. IGHA is the leading organisation for quality accommodation in Inverness, and all members are located within the city and all have been quality assessed by the AA or VisitScotland.

Inverness Castle

Inverness Castle

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Inverness Tourist Information – controversy over seasonal closures

The Inverness Courier has recently published an article reflecting widespread local concern on VisitScotland’s decision to close the Inverness Tourist Office over both Christmas and New Year. With both these holiday periods being popular times for people to visit Inverness, there was general surprise that VisitScotland made the decision to make tourist information services unavailable to visitors over both Christmas and New Year.

The Inverness Guest House Association is the leading organisation for Inverness accommodation providers, and is the only group whose members have all been quality assessed by the 2 grading organisations (VisitScotland and the Automobile Association).

IGHA spokesman, Brad Norris, articulated the disappointment of the IGHA bed and breakfast association members when he stated: “Everyone is entitled to enjoy the festivities but they do not need to be closed for that length of time. For New Year we have a lot of people coming and not just from the UK. It seems ridiculous for VisitScotland to spend so much on advertising and promoting Inverness in Europe and around the world and then, when they have hooked the tourists, they close all the services.”

The centre closed early on Christmas Eve for the festive celebrations and remained closed yesterday. It will reopen today but will close early again on New Year’s Eve for a further four days.

Mr Norris said the Christmas closures were reasonable but added: “It is the New Year ones that are an issue. That covers all the days we have guests staying and then they will re-open when all the tourists have gone.”

City councillors shared the dismay of Inverness accommodation providers, and there was scepticism at VisitScotland’s claim that the Christmas-New Year period is a quiet time in Inverness. VisitScotland claimed to be unaware of the widely publicised Inverness Hogmanay Party, for which 10,000 visitors were expected.

Since publication of the Inverness Courier article, anecdotal evidence has demonstrated that the New Year period was extremely busy, with many Inverness B&Bs and guest houses, restaurants and pubs all reporting doing excellent business over Hogmanay and the surrounding days.

Following the Courier article, VisitScotland underwent a change of heart and made a last minute decision to open the Tourist Office between 10 and 3 on Saturday 2 and Sunday 3 January. In spite of the end of the Hogmanay Festivities and the severe weather, the office still received around 130 visitors, most of whom were concerned about travel arrangements and weather conditions.

It is hoped that VisitScotland makes the decision to keep the Inverness Tourist Office open for the next winter holiday season, at least for the busy build up to Hogmanay, New Year’s Day and the days immediately following.

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Inverness half marathon – 14 March 2010

The annual Inverness Half Marathon (and Fun Run) takes place on 14 March, taking in one of the most scenic routes of any half marathon, along the banks of the River Ness and along Loch Ness itself.

Entries can be submitted until 28 February, or until the 1750 competitor limit is reached (whichever is first); entry forms can be completed online.

For competitors coming to Inverness for the weekend, the Inverness Guest House Association offers an excellent selection of high quality Inverness B & Bs. Click on our Inverness bed and breakfast association website to find a choice of Inverness city centre guest houses. IGHA members have all been quality assessed by the AA or by VisitScotland and all offer a high standard of Inverness accommodation.

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